498. Capitalism, Media, Social Norm And Monogamy

498.  Capitalism, Media, Social Norm And Monogamy

I claim: 

Some of today's decisive social norms are an artificial invention serving capitalists' profits by disregarding human cognitive and emotional needs.    

Monogamous life arrangements are the best adaptation of the human emotional needs and of the advanced evolution of the human cognition to the animal instincts also present in the human brain.
  

1.  The enabling factors of capitalistically distorted social norms.

1.1.  I call someone a capitalist, who uses financial power to ruthlessly invest money, wherever and whenever he can get the most profit, without responsibility and consideration for social and psychological consequences.   

1.2.  Until about 100 years ago, the reinforcement, persistence and influence of social norms depended on real life role models.   Role models lived successfully according to the social norm, social norms were reinforced by the example of real persons' achievements.  
While religions and philosophies also had influences, the real life experience of personally known role models restricted social norms to the correction by realistic physical and cognitive capacities of human beings.  

1.3.  According to the theory of being determined by the adaptation to the environment during evolution, the human cognition has not yet adapted to the technological environment, in which we are living now.  
It was first Kanazawa, who pointed out, that people are led to confound people on TV with personal friends.    http://personal.lse.ac.uk/kanazawa/pdfs/ehb2002.pdf 

But this effect can be seen even more generalized as being effective, whenever recorded voices, movies, live size color pictures trick the subconscious brain to confound the preserved representations of persons with real present role models.

1.4.  The more often something is heard and repeated, the more people believe it.   Real life role models are not willing to repeat the demonstration of their endeavors for the purpose of influencing others.    Movies and audio tapes can be replayed endlessly and they have therefore more impact.    

1.5.  The technical progress created the influence of virtual role models confounded as if they were real people.  
The realistic voices from the radio started this.   The Nazi ideology would probably have not been so widely accepted by the German population, had not the radio repeated this ideology in a way, that people were misled subconsciously to be listening to personal role models.
When the color TV enabled capitalists to send role models as commercials into every home and repeating their messages endlessly, they established several new social norms, which do not correspond to people's real needs as cognitive humans.   

Instead these social norms were established to create profitable markets.    

  

2.  Distorted social norms optimize capitalistic profits

The general principle of the capitalistic social norm claims enhanced wellbeing as something to be bought by consumption.    The even more powerful and more devastating principle are those artificial, unrealistic and distorted social norms, which make people feel deviant and willing to spend money on remedies to reduce the alleged deviance, while there is nothing wrong with them.  

Capitalists, predominantly male, have created distorted social norms for both genders:

• Men have extremely high libido, they are promiscuous and successful in discarding the monogamous commitment to be successful predators consuming women.   
• Woman want to be prey as much as men enjoy to be the predators.   Due to the fundamental biological difference, only men have a physiological need for sexual homeostasis, while women have no biological reason to need sex unless there are also emotional benefits.   Therefore by this social norm consumption and material benefits are the substitutes for the not available emotional benefits as women's reward for their acquiescence to be compliant prey. 

As shown in entry 497, the safe haven of living as a dyad is the best adaptation of the human need to combine cognition and physiological needs.   People using their cognition to earn and create happiness, who work hard on their relationship by communicating, by solving conflicts, by sharing time and activities, by learning to trust and to cooperate, bring no profit to capitalists.  
People, who spend most of their time working for money, guided by the belief, that happiness could be bought, are doubly profitable to the capitalists:  They produce and they consume.    Someone, who is too busy to invest time and effort into cognitive improvements of a monogamous happiness, is lured by the social norms to instead invest money in acquiring the prey's compliance by buying consumption goods for her.       

• The role model for men invests money to offer general consumption to women.
• The role model for women invests money in her body to attract men to spend money on them.  

3.    The markets of deviance.

This social norm creates two levels of feeling insufficient and deviant, and the capitalists sell alleged remedies: 

Market 1:  The sex market, which is primarily a market for male customers.   

The social norm makes men believe that they are deviant and deficient, unless they have a very high libido.  This is unrealistic when compared with the biological bell curve of libido, where in reality the extreme libido is deviant.  (More in entry 496 on Demisexuality And Cognition)

The sex market sells

• remedies to physically enhance the libido of the predators:
  
  • medical treatment, pills, hormones

• remedies to subconsciously enhance the stimulation of the predators' libido: 
  • pornography tricking the subconscious brain to confound being stimulated by mere pictures with being in the presence of a real woman

• remedies to physically enhance the success of triggering another's instinctive physiological reaction:
  • pheromones, fashion, cosmetics, body modifications

• remedies to enhance the predator's manipulation skills: 
  
  • The market of PUA (pick-up-animals) training.

• remedies to avoid failing as a predator by being a customer instead: 
  
  • prostitution.

Market 2:  The Psychotropic Drug Market

The capitalists established the social norm, that any person, who cannot be happy and striving as an unattached predator or prey, but who is sensitive, vulnerable and suffers as a result of the deprivation of commitment, is deviant and needs to be treated by taking psychopharmaceuticals.  
They have created the psychotropic drug market, which is extremely profitable and still growing.  This is an excellent documentary:   
http://www.youtube.com/watch?v=UDlH9sV0lHU

Psychological and social problems like depression, outbreak of psychiatric disturbances in vulnerable people under emotional stress, trauma, aggression, burn-out, alcoholism, illegal drugs abuse, crime, juvenile delinquencies are a few examples of what happens to people and their dependents, when basic emotional needs are not met.  Such sufferings are symptoms indicating the needed change of the toxic or noxious circumstances of their life situation.  If people's emotional needs were fully recognized, many psychological and psychosomatic health issues could be prevented by appropriate interventions.    But in this case, there would be no profit for the capitalists.  

The artificial social norms of defining as deviance, what really are healthy reactions to serious life challenges, have therefore two detrimental effects:

• Effect 1.  Those taking the psychopharmaceuticals deliberately, accept themselves as deviant in comparison with the artificial social norm.  People deprived of the social, emotional and psychological benefits of the safe haven of a reliable dyad as outlined in entry 497, react with maladaptive coping behavior.   Instead of attempting to get the needed benefits of a monogamous relationship, they take pills.    They are manipulated to believe this as the easy and only way out.
    
• Effect 2.  Those, who involuntarily hurt and harm others in spite of believing to act morally, consider their victims as deviant.  They influence or even coerce them to take pharmaceuticals as the apparently only remedy to restore them to cope better under the artificial social norm.  
  As already elaborated in entry 489 (Demisexuality And Morals), one of the collateral devastations of the artificial capitalistic social norm is the effect upon the behavior of those people, who are willing and wishing to be moral. They believe to act as good people according to the social norm, but they are oblivious of the damage done by them.    They harm others, but instead of changing their own behavior, they feed them with pills to repair the alleged flaw.   People doing damage with a clean conscience cause sometimes the worst harm.

An example:   

The proverbial broken heart can physiologically be expressed by symptoms of a real health issue, according to this study: 

http://www.sciencedaily.com/releases/2012/02/120207121928.htm
"Broken heart syndrome occurs during highly stressful or emotional times, such as a painful breakup,
Broken heart syndrome also is called stress cardiomyopathy. Symptoms are similar to those of a heart attack, including chest pain and difficulty breathing.
During an extremely stressful event, the heart can be overwhelmed with a surge of adrenalin and other stress hormones."

Without the distorted capitalistic social norm, a sensitive caring person would feel responsible and avoid breaking another person's heart.   But the social norm of the oversexation and of promiscuity has destroyed the realistic recognition of the human need for attachment, consideration and responsibility.  

• The person suffering the broken heart fights the allegedly deviant reaction with psychopharmaceuticals. 
• The person, who had broken the heart, feels entitled to do so and considers the other as in need of pharmaceuticals.     

To sum it up, capitalists have used the media to artificially create the social norm of the oversexation of society and of men's high libido in addition to the general market of selling alleged consumable happiness and wellbeing.   
The discrepancy between biological reality and the distorted social norm has created two markets, one of remedies for those men attempting to comply with the sexual norm, and the other of pharmaceutical remedies for both men and women, who are psychologically damaged by this norm.