523. Advertising As Evidence Of The Growing Desensitization To The Social Norm Of Oversexation
"A recent study from the University of Georgia looked at sexual ads appearing in magazines over 30 years and found that the numbers are up."
"Using sex to sell everything from alcohol to banking services has increased over the years: 15 percent of ads used sex to sell in 1983; that percentage grew to 27 percent in 2003."
"Reichert said this upward trend in erotic ads is a reflection of society."
""Sex sells because it attracts attention. People are hard wired to notice sexually relevant information so ads with sexual content get noticed.""
""It takes more explicitness to grab our attention and arouse us than before," he said. "In the early 1900s, exposed arms and ankles of female models generated the same level of arousal as partially nude models do today. We can see during our lifetimes the changes in sexually explicit content on television, movies, books and other forms of media beyond just advertising.""
Generally, the spiral of habituation and desensitization followed by increasing the strength of the stimulation followed by more habituation and desensitization is well known from addictive agents, which are used for the purpose of stimulating the brain's pleasure center. This is the case, no matter if the agent is physical like alcohol and drugs or non-physical like gambling. Most addictions are predominantly detrimental for the addicted person himself.
The spiral of habituation and desensitization to the oversexation of everyday life followed by more drastic oversexation included into the social norm followed by more desensitization and so on is especially fatal, because it externalizes the suffering and damage to women as victims, while the afflicted men themselves succeed to avoid any conscious experience of harming themselves.
Many men get habituated and desensitized to feeling entitled to the objectification and commodification of women and too often they unfortunately also have the power to impose this upon the victims.
The women suffer, while too many desensitized men are so much addicted to the primitive physical pleasures of being animals, that they are completely oblivious of paying a very high price for this compensation by having lost and forfeited the true joy of bonded commitment.